About Us - sagepanda

We are dedicated to helping Chinese brands expand into the Middle Eastern and African markets.
Through our platform, you can learn about how to successfully introduce your products and services to the Middle Eastern and African markets to seize new opportunities.
Brand Origin
Sage Panda is a strategically upgraded brand of Beijing Myngo Information Technology Co., Ltd. (“Myngo” for short), which has deep expertise in the language services sector for 18 years. Since 2006, starting with film and TV subtitle translation, the parent company has achieved steady growth with “a compound annual growth rate exceeding 35% for seven consecutive years”. It has built professional capabilities covering more than 40 languages, including English, French, German, Japanese, Korean, and Arabic, and has accumulated a strict quality control system and extensive experience in multimedia content production, establishing itself as a “linguistic partner” in the globalization of various enterprises.
Brand Upgrading
As the global expansion needs of Chinese companies evolved from “basic language communication” to “deep local establishment for brands”, Myngo took the advantage to launch “Sage Panda”. This brand integrates multilingual technical expertise with overseas media resources and local operational capabilities, transforming itself from a “language service provider” into a “global language & integrated marketing solutions partner for enterprises”. We focus on solving core challenges like cultural barriers, brand recognition, and public opinion risks.
Core Positioning
Empowering Chinese brands to explore the Middle Eastern and African markets
Customers
Central state-owned enterprises/Large state-owned enterprises
Growing private enterprises
Core Needs
Alignment with national image, ESG communication, and public opinion on risk avoidance
Brand scaling and market channel matching
Customized Solutions
Support full-cycle brand and ESG communication for overseas energy and infrastructure business
Provide localized content production, precise media placement, and channel matching services for the consumer electronics and fast-moving consumer goods sectors
Multilingual Technology Foundation
• Language coverage: In addition to providing written and oral translation of more than 40 languages, we are also specialized in accurate translation into African and Arabic languages such as Swahili and Hausa to avoid cultural bias caused by “literal translation”.
• Content adaptation: We are capable of completing multimedia localization productions of commercials, documentaries, brand materials, etc. We once produced a documentary for CNPC showcasing the growth of its employees in Africa, realizing the “content understood and accepted by local audiences”.
Overseas Resource Network
• uthoritative media alliance: We implement deep partnerships with 11 mainstream television stations across Africa (e.g., Radio Television Gabonaise (RTG), Kenya Broadcasting Corporation) and key Middle Eastern television stations, enabling full-process implementation of “brand content from production to distribution”.
• Localization teams: In core African markets, we’ve deployed a team composed of “local employees and Chinese consultants” who possess a deep knowledge of local cultural practices, policies, and regulations, ensuring “compliant, risk-free, and culturally-sensitive brand execution”.
Integrated Marketing Capabilities
We offer full-cycle solutions covering “market research → content production → media distribution → performance tracking → risk management”:
• Early stage: Clarify whether and how to enter the markets through research in the target markets;
• Middle stage: Make brands “known, understood, and recognized” through multilingual content and accurate placement;
• Late stage: Monitor public opinion in real time and assist in managing negative risks to support enterprises from “initial trial” to “sustained growth”.
Overseas Resource Distribution